Your brand strategist

Robert Barcelo

Robert Barcelo is a brand strategist specializing in founder-led beauty brands, with over two decades of experience taking brands from concept to eight-figure scale.

His work spans professional and direct-to-consumer beauty, including KEVIN.MURPHY, Glam Seamless Hair Extensions, Custom Blend by Priscilla Valles, and Perlino Hair.

With experience across manufacturing, distribution, product development, and growth strategy, he leads end-to-end execution, aligning every detail with intention.

In Robert’s hands, your investment is protected and your vision is brought to life.

Robert Barcelo
Foundation & Expertise
Bachelor of Arts, Psychology
Master of Business Administration
Licensed Cosmetologist (CA & NY)
FDA Cosmetics Regulatory Compliance
Cosmetics Labeling, Claims Substantiation & Registration (MoCRA)
Cosmetics GMP & Quality Systems (ISO 22716)